The most important aspect of a custom designed medical website is the ability to be found in search engines. Search Engine Optimization, or SEO, is the way to do that.
Having fresh footprints moving through your site will give catch the attention of Google, which will allow it to rank your page higher due to it being able to differentiate your site from potentially harmful sites.
The PPC Advertisements will point to your dental site, where the one who clicked will be able to explore your site, dental services and dental procedures. This is a great way to kick off a new website.