Social Media FAQs
If you are unfamiliar with social media for your dental practice, we have compiled a list of frequently asked questions about social media for our clients. If you are new to social media marketing, these can be extremely helpful for your dental practice.
Why Does My Practice Need to Be Posting On Social Media?
Most people don’t know this, but social media marketing ties in with search engine optimization (SEO). When you post links to your blog, or pages on your website, this creates outbound links. The more clicks you get, the more visibility your website has, and the more important Google’s algorithm will think your website is. As a result, this will increase your search engine rankings. Not only is it good for SEO, but posting on social media is a great way to stay in touch with your patients and share announcements. Try to post at least once a day, if not more. The more you post, the more your patients will see you pop up in their news feed which is a friendly reminder to go visit their dentist every 6 months or if they are having problems.
How Do I Make a Post Go Viral?
The science behind viral posts at this point is unknown. Think back to the posts you have seen go viral, most are either hilarious or inspirational in a way. It’s all a matter of posting something that everyone feels the need to share. If you are looking to gain more viewers on your Facebook posts, however, you can invest in “boosting” your post. With a boost, your Facebook post will pop up in suggested posts on people’s news feeds in your area.
How Do I Know If My Social Media is Helping?
One way to see if your social media strategy is working is by making goals and looking at statistics. For example, let’s say you want more patients to schedule their cleanings. For one week, continually post on your social media reminders about scheduling cleanings. Be sure to post your phone number and give your patients a call to action. During this week, every time a patient calls to schedule an appointment, ask them what reminded them to call you. If any of your patients state it was the post on Facebook, you know your strategy is working. By simply making a goal when strategizing your social media marketing, it allows you to devise a plan that will reach this goal.
What Social Media Do I Need to Be Using?
This seems to be a major question today with so many social media options. We highly recommend all clients have a Facebook page as the minimal requirement. Facebook gives the review power of Google and Yelp with the updates of Twitter. Instagram and Snapchat are great to use if you post a lot of before and after photos, videos of procedures, or other visuals.
Contact Dental Affiliate for More Information
If you are unsure how to use your social media effectively or have other questions outside of our social media FAQs, contact our experts at Dental Affiliate for an active and goal oriented social media strategy. We can advise you what to post, how to reach goals, and implement blogging for extra effort. Contact us today to get started!