Why Long Tail Keywords Matter
If you didn’t already know, the content on your website is incredibly important when it comes to SEO. The more original content on your website, the better. The search engines recognize both short tail keywords and long tail keywords. What’s the difference? Short tail is no more than two words. For example, “dental crowns.” This gives the user information about dental crowns on the first page. Long tail keywords, for example, are a lot longer and bring more filtered results, like “same day dental crowns in San Diego.” The long tail keyword search brings concise results, giving you exactly what you are looking for, a dentist that offers same day dental crowns in San Diego. It’s important to use these long tail keywords throughout the content, even dedicating certain pages to these keywords. Learn why long tail keywords matter and how they can help your website.
Target A Specific Audience
Long tail keywords are great when you are trying to target a specific audience for a certain procedure. Say, for example, you want more teens in your office for whitening treatments. You can deploy a page written about teeth whitening for teens in San Diego. Or maybe you want to be found under “affordable dentures in San Diego,” so you write a blog about the affordable dentures at your practice. By using these long tail keywords, you are more likely to be found on Google. Not only does this help your online visibility, but it helps your overall marketing strategy. Sit down and make a list of your marketing goals, and the procedures you want to do more of. Put yourself in your patient’s shoe to brainstorm what they would type in Google. This is how you come up with your long tail keywords.
Better Search Engine Rankings
As stated before, implementing long tail keywords is a great way to improve your visibility on Google. Perhaps you are already being found under “Dental Crowns San Diego”, why not also be found under “Same Day Dental Crowns San Diego” if you have a CEREC in the office? Another benefit of using long tail keywords is the ability to be found under questions. Put yourself in your patient’s shoe. What kind of questions would they ask? How about “What are Same Day Crowns?” The more variety in topics and keywords you use throughout your pages and blogs on your website, the more likely you will be found in more areas of search engines.
More Website Traffic
It’s a given that improved SEO will increase website traffic.
More website traffic = more patients = more profit for your practice.
If that isn’t an incentive to invest in content marketing for long tail keywords, then we don’t know what is. With a weekly blog, or adding new pages to your website, as well as tweaking content you already have, your dental website can increase the number of keywords it’s found under.
Start Your Content Marketing Strategy For Better SEO Today
Now that you’re a little more educated on the topic of long tail keywords, it’s time to start implementing this new found knowledge throughout your website. At Dental Affiliate, we offer our clients the perks of weekly blogs deployed on your website. These blogs and additional pages will focus on long tail keyword searches. To increase your website traffic and the number of patients in your practice, contact us at Dental Affiliate today.