How Your Website Content Affects SEO

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When it comes to SEO, content is highly important. If you think about it, your content is the main reason patients are visiting your website. Thus, you should take your content seriously, especially after learning how much it affects your SEO. SEO is comprised of a large list of contributing factors. This includes website speed, links, meta tags, meta descriptions, Google+ pages, content and more. When it comes to website content, it needs to be written in a specific way and follow certain guidelines. Otherwise it can spam your website and cause your SEO to worsen. Learn more about website content and how to achieve the best results for your website.

Avoid Spammed Content

Spammed content, or plagiarized content can hurt your SEO. When a website has the same content as another website (even just a few sentences), search engines recognize this as spam and will therefore flag it as irrelevant, forcing your rankings down. To avoid spammed content, it is best to run it through a plagiarism checker, like Copyscape. This will show you if any of your content matches another website. Content is considered plagiarized if 5 or more words match another website. Another way of spamming your content is by overusing your keywords. For example, if you have a page about dental implants and you think by writing “dental implants” 50 times on your page is going to help your SEO, you are wrong. Sentences need to flow and not have any keyword stuffing.

Content Writing Guidelines

For best SEO results, content should follow these guidelines. Each page should have around 450 words of original content. Throughout the text should be keywords you are hoping to rank under; however, they should not be overstuffed. We recommend linking to other pages throughout the text, in addition to the home page and contact page. Keywords should be mentioned in headings (H1, H2, H3) for Google to recognize them as being more important than other text on the page. Lastly, the sentences should be written in language that can be understood by a 10-year-old. Search engines are not a fan of your high vocabulary or run on sentences. Keep things short and simple.

The More Content, The Better

If you are unsure of how many pages your website should have, more is always better. The more content on your website, the more opportunities search engines have to crawl your site. This can result in higher rankings, especially if you have multiple pages about one subject. If you continually add a blog or new page each week, Google recognizes this as an active website, keeping your rankings up and inactive sites down.

Start Improving Your SEO With Website Content Now

Fresh content can make all the difference with your website, especially if it’s written and posted correctly. If you are experiencing spammed website content, or are interested in content marketing, contact Dental Affiliate a today to start improving your SEO and website overall.

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