Are Before & After Photos Really That Important?
One of the pages your website is missing that is setting you apart from your competitors, is a smile gallery filled with before and after photos. A smile gallery is incredibly important for displaying your talents and abilities as a dentist. This is where cosmetic dentists prove their worth. If you have not started taking before and after pictures of your patients yet, it’s time to start. The following are reasons why you start featuring before and after photos on your website.
Before and After Pictures Are Your Own Best Advertisement
When you decide on purchasing a new product like a weight loss product, you will base your decision mainly on reviews and before and after photos. It’s highly unlikely you will buy a $100 set of workout DVDs if there are no proven results from it. Why would a patient ever agree to cosmetic work from their dentist if they don’t have any idea of the results they might get? Displaying before and after pictures is a great way to advertise your skills as a dentist. Your patients will be impressed by results and agree to receiving the procedure from you.
It Enhances Your Credibility
If a dentist is advertising that they give the best cosmetic dental procedures in town, but doesn’t have any picture evidence to prove it, the dentist won’t seem credible. When a dentist has before and after pictures to back up their credentials, their credibility goes way up. This helps a patient make their decision at ease and creates a worry-free dental experience.
Patients Will Know What to Expect
When a patient is considering a full mouth reconstruction, they will be cautious when choosing their dentist. The procedures they will undergo won’t come cheap which is why they will be researching extensively for the right dentist. One way to persuade that patient to come to your practice instead of others is by displaying before and after photos. This is a great place to display all the smiles you have transformed in your dental office. A patient might see a similar dental problem that they have and see how it’s been fixed in your dental office. With evidence of great results, they won’t hesitate to give your practice a call for a consultation.
Great for Social Media
One of the awesome aspects of social media is the ability to share everything. With your dental practice’s social media profile, you can have an entire album of photos dedicated to your smile transformations. When you post photos, there’s a good chance someone will like or share your photo and in result it will reach their range of friends. From there it can spread like wildfire reaching potentially a large range of people. This can spark an interest in your dental practice, creating more prospective patients for you.
Where Do I Start?
It doesn’t take much to start creating a portfolio of your dental accomplishments. All you need is a camera and great results. First, confirm with your patients that it’s okay to take before and after photos, next, grab your camera and take some shots before the procedure and after the procedure. We recommend capturing a photo of just the teeth for the patient’s privacy (unless they want their entire face featured).
How Can Dental Affiliate Help?
At Dental Affiliate, we provide all of our clients with not only a beautiful website, but a smile gallery filled with our client’s stunning dental transformations. We keep the smile galleries updated for our clients so that their accomplishments are always on display. Contact us today to learn about our website designs, social media marketing, and other great options to help you have the best dental website possible.