When it comes to marketing your plastic surgery practice what are you doing to think outside the box? Sure you have a website, do monthly email newsletters, and do pay-per-click ads, but what are you missing? As a profession that is heavy in before and after photos, it only makes sense that your plastic surgery marketing strategy should include Instagram marketing. Instagram is one of the fastest growing social media platforms in the world. Before we get into how to market your plastic surgery practice on Instagram, you should learn why.
As we stated before, Instagram is growing more and more every day with currently 1 billion users as of June 2018. Although there are more users on Facebook and YouTube, neither platform is growing at the speed of Instagram.
As you can see, it only makes sense to invest your time and energy into marketing on this platform before it takes over the number one spot. The sooner you include Instagram in your marketing strategy, the sooover your competitors.
If your goal is to target your demographic as much as possible, you shouldn’t look any further than Instagram. Instagram’s users are made up of 38% of women and 26% of men from the United States. According to SproutSocial, 59% percent of users are ages 18 – 29 while 33% are ages 30 – 49. This means that your target demographic is all on Instagram. With the majority of users falling in the correct age range for popular plastic surgery procedures, it’s a no-brainer to market your plastic surgery practice on Instagram.
Among the adult users on Instagram, Pew’s survey also completed a breakdown of user yearly income.
· Income of $30,000 or less – 38% of Instagram users
· Income between $30,000 and $49,000 – 32% of Instagram users
· Income between $50,000 and $74,999 – 32% of Instagram users
· Income of $75,000 or higher – 31% of Instagram users
If you’re worried that spending your time marketing on Instagram won’t drive any followers, you’re wrong. 80% of Instagram users follow at least one business and are not shy about following other businesses and brands
they love. Give them a great experience on Instagram and they will stick around.
If you think that posting regularly on Instagram won’t do anything for your business, the statistics show otherwise. About 75% of Instagram users take some sort of action after viewing a post. This can
mean clicking on your website, email address or phone number to book a consultation.
Now that you have an overview of who’s on Instagram and what it can lead to, why not start investing your time and money into Instagram? If your plastic surgery results are amazing, why not share them with the fastest growing social media platform in the world? If you’re ready to get started with Instagram marketing in your plastic surgery marketing strategy, contact us at HippoMedical and we will help you start the process of growing your business. Make sure to check out some of our own Instagram pages to see Instagram marketing for yourself.